Coordinates and executes the planning, production and distribution of electronic media to promote awareness, preference and use of the DCH Health System. Supports publications, events and media relations activities.

1. Coordinates the DCH Health System Web site by updating existing pages within the site and/or adding new pages as needed and according to DCH Web site policies and procedures. Works directly with departments to update/create content for site pages. Updates MD Directory accessed via Web site when advised by Medical Staff office. Oversees periodic redesigns and upgrades to site features. Serves as a liaison between DCH and DCH Web site vendor.
2. Coordinates any social media activity used to promote the System (i.e., events, news, outreach). Plans a content calendar and schedules posts. Manages the social media posting system.
3. Develops social media content including writing stories and producing photos and video (either capturing the images personally or coordinating with other staff).
4. Manages the relationship with the outside vendor used to improve corporate image via online ratings. Monitors and responds (with approved language) to reviews through the vendor platform.
5. Responsible for administration of inbound messages from website, social media channels and review sites. Oversees the distribution of messages to the appropriate personnel. Directly replies to e-mails or messages when necessary.
6. Coordinates plans to meet specific communication needs for system departments, and effectively applies departmental resources to achieve agreed upon communication goals.
7. Provides support, as needed, to produce printed publications/collateral and execute events.
8. Ensures all products produced reflect the overall mission and brand standards.
9. Demonstrates creativity, attention to detail and the ability to set and meet tight deadlines.
10. Regular, consistent and punctual attendance including the flexibility to work nights and weekends, and variable schedule(s) as necessary.

DCH Standards:

• Maintains performance, patient and employee satisfaction and financial standards as outlined in the performance evaluation.
• Performs compliance requirements as outlined in the Employee Handbook.
• Must adhere to the DCH Behavioral Standards including creating positive relationships with patients/families, co-workers and colleagues.
• Requires use of electronic mail, time and attendance software, learning management software and intranet.
• Must adhere to all DCH Health System policies and procedures.
• All other duties as assigned.

Must be able to read, write and speak English. A bachelor’s degree in marketing, public relations, advertising, business administration, communications, journalism, public relations or a related field is required. Health care marketing experience is desired but not required. Demonstrated writing, editing and proofreading skills, creativity, resourcefulness and ability to work on multiple projects while meeting tight deadlines and functioning in an environment of changing priorities. The person must be proficient in Microsoft Word, PowerPoint and Excel. Experience is desired in Adobe design products including Premiere Pro (or Final Cut Pro), Photoshop, Illustrator, InDesign and Acrobat Pro. Experience in the operation and use of a DSLR camera is desired. Knowledge of newswriting style, layout and desktop publishing hardware and software, and HTML preferred.

Working Conditions:

WORK CONTEXT

• Extensive contact with others, often requiring coordinating and leading others. 
• Often deals with external customers.
• Extensive use of an Apple computer and Adobe design software.
• Extensive use of electronic mail, telephone and face-to-face discussions. 
• High responsibility for outcomes and results. 
• Must be able to work with work groups and teams. 
• Able to perform the duties with reasonable accommodation.

PHYSICAL FACTORS

• Activities: Talking; hearing; dexterity to type and manipulate mouse; repetitive motion; standing, and/or using hands to handle, control, or feel objects, tools or controls; ability to transport self around the facility.
• Requirements:
  • Light work. Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects. If the use of arm and/or leg controls requires exertion of forces greater than that for sedentary work and the worker sits most of the time, the job is rated for light work.
• Must be able to perform the duties with reasonable accommodation.
• Hearing and vision must be normal or corrected to within normal range.
• Physical presence onsite is essential.

OTHER JOB FACTORS

• Must have good written/verbal communication skills.
• Must be able to multitask and prioritize projects.
• Must be comfortable with deadline pressures.
• Must be creative under pressure.
• Must be willing to receive and integrate feedback to improve final products/projects.
• Must be precise in use of grammar, spelling, AP Style and details.